This book was a NEW & FRESH thought about marketing for me. It was a methodical way of looking at marketing and ensuring that you can have a physical checklist for your marketing.
Ok this book was more technical for me and it added a psychological approach to thinking about marketing. The author states it this way: Precision Marketing allows you to use data driven insight to deliver the right message, to the right person at the right time via the right channel.
So it really helped me understand why I can look at a video/commercial and that same company can show up in my Facebook feed. I love that type of subtle messaging. This book makes a good point that the consumers are in control in todays buying cycle. When you realize that 91% of people opt out of mailing lists, we should not take offense. We should work diligently to find the RIGHT 9% of people to be in our tribe.
The journey of success in Precision Marketing includes these 6 steps:
- Determine your objective goal
- Gather data
- Analyze & Model
- Strategize
- Deploy
- Measure
Enjoy PRECISION MARKETING if you want another way to think about marketing.
From the bottom of a grateful heart,
Sheryl Jones-Queen of Hearts
Sheryl Jones affectionally known as The Queen of Hearts, is a Social Worker turned International Motivator. Sheryl is on a MISSION to provide LOVE of HEART services to everyone she meets. Sheryl began the LOVE OF HEART MOVEMENT Radio Show to help identify entrepreneurs, service providers and community volunteers who ALWAYS serves from the Love of their Heart when dealing with others. She truly believes what the World needs NOW is LOVE!!! Sheryl’s primary focus is on teaching STRESSED OUT women who can’t figure out how to earn money doing what they LOVE, formulate a plan to spotlight their genius. Sheryl takes women from “CONCEPT TO CASH”. Contact her at sheryljones@rodcor.com.
The Heartbeat of the Queen of Hearts 