This book is an MUST HAVE in today’s business.  If you want to build a sustainable business, you must know how to write.  When you can write a letter that will allow you to identify the needs of your future customers.  Here is what I know about business, most people don’t know what they need until you identify it.  When it is defined it is easy to see what is lacking in your life.  I encourage everyone that you have the ability to do great things because according to Marie Forleo “Everything is Figure-out-able”.  So initially this book was intimidating for me until I decided that I would live by Marie’s theory and dive in.  This book is so easy to understand and I see why Dan Kennedy is a leader in the direct mail space.  He is brilliant with words and creating a desire.  If you want to grow your business go get THE ULTIMATE SALES LETTER!

From the bottom of a grateful heart,

Sheryl Jones-Queen of Hearts

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