This book is an MUST HAVE in today’s business. If you want to build a sustainable business, you must know how to write. When you can write a letter that will allow you to identify the needs of your future customers. Here is what I know about business, most people don’t know what they need until you identify it. When it is defined it is easy to see what is lacking in your life. I encourage everyone that you have the ability to do great things because according to Marie Forleo “Everything is Figure-out-able”. So initially this book was intimidating for me until I decided that I would live by Marie’s theory and dive in. This book is so easy to understand and I see why Dan Kennedy is a leader in the direct mail space. He is brilliant with words and creating a desire. If you want to grow your business go get THE ULTIMATE SALES LETTER!
From the bottom of a grateful heart,
Sheryl Jones-Queen of Hearts
Follow me at http://www.facebook.com/sheryl.jones.908