This book was a recommendation from another entrepreneur and it was a great read for me. One of the things that I learned was Marketing is creative and the more abnormal you are the better. The best tip in my opinion was to stop trying to be in a category that is already flooded, be first in a category you created. I love all forms of marketing and this book gives you 22 laws to follow that can enhance your marketing plan.
From the bottom of a grateful heart,
Sheryl Jones-Queen of Hearts
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